Privacy Policy

This privacy statement explains the personal data Sound Training collects through our interactions with you and how we use that data. Sound Training Ltd Trading as Lexonik is committed to complying with the requirements of the General Data Protection Regulation (GDPR) and is registered with the Information Commissioner’s Office.

If you have any questions about our privacy policy or the way we process personal data, please do not hesitate in contacting us by emailing [email protected] or phoning our office on +44 1642424298 and speaking to our Senior Manager or IT Manager.

The Website 

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience.  

Data collection: 

We may collect the following information: 

  • name 
  • contact information including email address 
  • demographic information such as postcode, preferences and interests 
  • students’ names, date of births, and assessment (Lexonik Advance only) 
  • other information relevant to customer surveys and/or offers 
  • video (including sound) and still images captured during any activities that are agreed to be recorded in any setting at the request of Lexonik 

For the exhaustive list of cookies we collect see the ‘List of cookies we collect’ section of our cookie policy. 

Reasons for collection:

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • We may use the information to improve our products and services
  • Student data is used to track academic progress for those students enrolled on Lexonik Advance.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.

Where we undertake videography or photography at any site this will be for the purpose of recording training videos, other videos supporting the use of our products or for marketing purposes. 

Securing personal data:

We will not sell, distribute or lease your personal information to third parties unless we have your explicit consent or are required by law to do so.

We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Student data is anonymised once the relevant Lexonik Advance contract has ended. We aggregate the marks scored by students for the purpose of our internal statistical analysis and research. When this analysis is performed, it may be used for marketing purposes. In this case, all data is anonymised.

Personal Data incorporated in training videos and any imagery used for marketing purposes will be retained for the duration of its use and thereafter in accordance with the data destruction policies of Lexonik. 

Updating your information:

You can inform us about updating your account information by calling the office on +44 1642424298 or by emailing [email protected]. In any case, we will confirm your identity via email before we make any changes. 

How will we use your personal information?

Teachers: Personal information which you supply to us will only ever be used in the following ways:

  • To correspond with you in relation to the contract your school/establishment has with us and the operation of that contract.
  • To update you on student progress.
  • To update you on relevant product developments.
  • To troubleshoot any technical issues.
  • To send you teaching and learning updates.
  • In the marketing and distribution of training videos, other videos we may produce and still photographs supporting the marketing and sale of Lexonik products and services.

Students: Personal information which is supplied to us will only ever be used in the following ways:

  • To track student progress.
  • To troubleshoot any technical issues.
  • With consent inclusion in any videos or photographs that are marketed and sold by Lexonik.
  • To generate conclusions about the impact of the programme. (When producing large scale analytics, all data is anonymised. Any conclusions drawn from these analyses will only be used to develop the product and for marketing purposes, thus the impact on the individual will be limited).  We may disclose student marks to parents/guardians, teachers and school as part of the service. We aggregate the marks scored by students for the purpose of our internal statistical analysis and research. This data is anonymised.

Subject Access Requests

If you wish to make a request for ‘personal data’ under the GDPR guidelines, you can either email us at [email protected] or by contacting us via our postal address: Sound Training, Boho Four, Cleveland Street, Middlesbrough TS2 1AY. If you make the request electronically, we will provide the data electronically. Please supply as much detail as possible or complete our ‘data access request form’, which can be obtained by contacting the office, in order that we provide the most relevant information in relation to your request. A fee may be charged for administration in some circumstances and we will respond within one month from the receipt of the request.

How long is data kept?

To ensure that Lexonik does not hold information in perpetuity, it has set criteria for the deletion of unused data depending on the nature of said data which is in line with GDPR. 

Who has access to your data?

In the interests of best customer care, members of our team have access to certain categories of data relevant to the services they provide. 

Sharing Data

Lexonik has a strict policy of not sharing any personal information about students and adults shared with us, for the purposes stated above, with anyone outside the organisation with the exception of certain trusted providers with whom we have a sub-processing agreement in place. 

Data Storage

Lexonik stores data on secure systems using recommended security settings which are in line with ICO guidelines. For systems which require back up servers we aim to use those located within the UK and if not possible, within the EU.

Data Accuracy

We take reasonable steps to ensure data is kept accurate and up to date. To ensure we fulfil this responsibility, we have policies and procedures in place to check accuracy and to update data. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect. 

Data Breaches

A personal data breach means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data. This includes breaches that are the result of both accidental and deliberate causes.

In the unlikely event of a data breach, Sound Training will follow our strict policy on notification of a breach, involving identification and reporting.

Our appointed data compliance officer will evaluate the risk to individual(s) concerned and the size of the breach. If it is deemed that there is a risk to individual(s) or if the breach affects a large data size, we will notify the ICO within 72 hours. Our Data Compliance Officers can be contacted by emailing [email protected] or phoning our office on +44 1642424298.

Updated 6th October 2022